MG Windsor EV Launched its new EV with 332 Km range. Many new features are offering with new MG EV.
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MG Windsor EV Launched with many features
MG Motor India has made a significant impact in the electric vehicle market with the launch of its new MG Windsor EV. Building on a strong reception, the Windsor EV has garnered over 15,000 bookings on the first day itself, and the company has now started delivering the vehicle to customers just in time for the festive season. With a focus on affordability, advanced technology, and luxurious comfort, MG aims to set new standards in the EV segment.
Game-Changing Pricing with Battery as a Service (BaaS)
A standout feature of MG’s strategy with the Windsor EV is the introduction of the Battery as a Service (BaaS) model. This innovative approach allows buyers to purchase the vehicle at a significantly lower ex-showroom price by opting for a battery rental scheme. Starting at just Rs. 9.99 lakh (ex-showroom) with the BaaS option, the Windsor EV makes electric mobility more accessible for a broader range of customers. This pricing strategy not only reduces the upfront cost but also lowers the barrier to EV adoption for many potential buyers.
For those who prefer to buy the battery outright, the MG Windsor EV is available at a starting price of Rs. 13.5 lakh (ex-showroom). The flexibility of the BaaS model, combined with competitive pricing, has contributed to the Windsor EV’s early success in the market, allowing MG Motor India to quickly gain traction in the growing EV segment.
Impressive Range and Quick Charging
MG Windsor EV Launched which equipped with a 38 kWh battery, which delivers an impressive range of up to 332 km on a single charge, making it suitable for both city commutes and longer trips. To further ease range anxiety, the vehicle supports 45 kW DC fast charging, allowing it to charge from 10% to 80% in just 55 minutes. This fast charging capability ensures that drivers spend less time at charging stations and more time on the road.
In addition to the appealing BaaS model, MG is offering one year of free charging to buyers of the Windsor EV, adding even more value to the package. This initiative is aimed at promoting the use of clean energy and supporting the transition to electric vehicles in India.
Also read : 6 Best Cars to Buy Under 10 Lakh This Festive Season: A Comprehensive Guide
Premium Comfort and Advanced Features
MG is positioning the Windsor EV as a luxury offering in the compact electric SUV segment, and the attention to detail in comfort features supports this claim. The vehicle is designed with an expansive and airy cabin, providing ample legroom and headroom for both front and rear passengers. A new highlight in the Windsor EV is the introduction of Aero-lounge seats, which feature a 135-degree recline, ensuring maximum comfort during long journeys.
The Windsor EV also comes with a host of advanced features tailored for tech-savvy buyers. Inside the cabin, it boasts a large 15.6-inch touchscreen infotainment system, offering seamless connectivity and entertainment options. The premium interior is further enhanced with ambient lighting and high-quality materials, making every drive feel like a first-class experience.
Sleek Exterior Design with High-Tech Details
Externally, the MG Windsor EV is designed to make a statement with its sleek and modern aesthetic. Notable design elements include pop-out flush door handles, 18-inch alloy wheels, and an all-LED lighting setup that ensures superior visibility and a futuristic look. These features are not just about appearance; they also contribute to the vehicle’s aerodynamics and overall driving experience.
One of the most striking features of the Windsor EV is the “Infinity View” panoramic glass roof, which gives passengers a feeling of openness and allows them to enjoy natural light and scenic views during their journeys. This feature adds to the premium feel of the vehicle, aligning it with MG’s goal of offering an elevated travel experience.
“Live Business Class” Campaign: A Blend of Luxury and Technology
To emphasize the luxurious aspects of the Windsor EV, MG Motor India has launched a “Live Business Class” campaign. The campaign draws a parallel between the comfort of traveling in a business class airplane and the experience of driving the Windsor EV. A newly released television commercial (TVC) illustrates this concept, showcasing a family enjoying a luxurious flight experience at 33,000 feet and comparing it to the comfort inside the Windsor EV.
The TVC highlights the Windsor EV’s premium features, including the panoramic glass roof, Aero-lounge seats, ambient lighting, and the advanced infotainment system. By associating the vehicle with the comfort and elegance of air travel, MG is positioning the Windsor EV as a high-end yet affordable choice for discerning customers.
Comprehensive Warranty and Buyback Plans
To provide further peace of mind to new buyers, MG Motor India has included a comprehensive warranty package and attractive buyback plans with the Windsor EV. This approach ensures that customers have a hassle-free ownership experience, making the transition to electric vehicles smoother and more appealing.
A Bright Future for MG Windsor EV : MG Windsor EV Launched
With the Windsor EV, MG Motor India has effectively combined affordability, advanced features, and premium comfort to create a compelling offering in the EV market. The positive reception and high number of bookings demonstrate that the company’s strategy is resonating with Indian customers. As deliveries continue through the festive season, MG is well-positioned to strengthen its foothold in the competitive electric vehicle space.
Whether through the innovative BaaS model, the luxurious comfort of its Aero-lounge seats, or the practicality of quick charging, the MG Windsor EV aims to redefine what customers can expect from an electric vehicle. As India moves toward a more sustainable future, the Windsor EV is a testament to MG’s commitment to driving this transition with style and substance.