Hyundai Motor India has recently expanded its portfolio by launching new variants of its popular SUV models, the Exter and Venue. These additions bring enhanced features and updated technology to the existing lineup, catering to the evolving preferences of Indian consumers. With these new variants, Hyundai aims to solidify its position in the competitive compact SUV segment.
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New Additions to the Exter and Venue
The Hyundai Exter, known for its stylish design and compact dimensions, now comes with two new variants: the Exter S+ and Exter SX (O). The Exter S+ variant offers a fresh set of features, including a touchscreen infotainment system, rear camera, and updated upholstery, providing a more premium feel inside the cabin.
The SX (O) variant, on the other hand, takes it a step further by adding advanced features such as a sunroof, wireless charging, and a digital instrument cluster, enhancing the overall driving experience.
Both new variants continue to be powered by Hyundai’s efficient and reliable 1.2-liter Kappa petrol engine, delivering a balanced performance with a focus on fuel efficiency. The addition of the AMT (Automated Manual Transmission) option further boosts the convenience of city driving, which is a significant draw for urban consumers.
Enhancements to the Venue
In addition to the new Exter variants, Hyundai has also expanded its Venue lineup. The new variants, Venue S(O) and Venue SX (Dual Tone), bring a mix of style, comfort, and technology enhancements to the table. The Venue S(O) variant includes features such as an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto, cruise control, and an air purifier, catering to tech-savvy buyers.
The Venue SX (Dual Tone) variant introduces a sporty dual-tone exterior, adding a distinctive aesthetic appeal. It also includes premium interiors with leatherette upholstery and offers Hyundai’s BlueLink connectivity suite, which provides remote vehicle control, real-time traffic updates, and enhanced safety features.
Competitive Pricing and Market Positioning
Hyundai has strategically priced these new variants to offer competitive value in their respective segments. With introductory prices designed to attract a wide range of customers, Hyundai is clearly targeting both first-time buyers and those looking to upgrade within the compact SUV market.
The new Exter and Venue variants are expected to attract consumers who seek a blend of modern design, technological advancements, and cost-efficiency. Hyundai’s focus on improving safety, comfort, and connectivity features aligns with current trends in the automotive market, where buyers are increasingly prioritizing comprehensive packages over just price or performance.
Strengthening Hyundai’s Position in the SUV Segment
The launch of these new variants highlights Hyundai’s commitment to continually updating its product lineup in response to customer feedback and market demands. By adding more options to the Exter and Venue models, Hyundai not only broadens its appeal but also strengthens its position in the highly competitive SUV segment.
With these updates, Hyundai is poised to maintain its momentum in the Indian market, where SUVs are increasingly becoming the vehicle of choice for many consumers. The company’s emphasis on innovation, customer-centric design, and value-driven offerings continues to resonate with a diverse audience, reinforcing its reputation as a leader in the automotive industry.